What you'd have
The product people pay for
IX Coach is a live AI coach that members return to. It remembers their history and goals, and it has been refined against real reactions since early 2023.
The coaching experience
A persistent AI coach that picks up where the last conversation left off: history, goals and what it has learned about the person.
What it gives you
The surface people actually pay for, already tuned against three and a half years of real use rather than a demo.
What makes this version different
- Each reply is designed to draw on the person’s own history, a library of more than 30 coaching approaches, and how they arrived.
- Built so that if enriching a reply with context fails, the reply still goes out rather than leaving the person waiting on an internal error.
- How each reply is assembled has been reworked across 170 commits since April 2023.
- Commits (coaching screens)
- 2,044
- Since
- Jan 2023
- Reply-assembly commits
- 170
Measured 26 September 2026
A daily personal digest, with its reasoning shown
A daily digest that predicts what would most help each member right now, from their goals, vision and history, plus an internal view that shows exactly how the AI arrived at each choice.
What it gives you
A reason to return on days without a full session, and a way for your team to audit what the AI decided and why.
What makes this version different
- Designed to hold up when a member has said little: it widens the history it draws on until there is enough to work with, and trims when there is too much.
- Member, counselor and admin views, a daily generation schedule and email delivery are all wired and running.
- Commits
- 231
- Since
- Nov 2025
- Approx. lines
- ~26,000
Measured 26 September 2026
Seven languages
The educational content library served in English, Spanish, Portuguese, French, German, Italian and Japanese, each at its own address.
What it gives you
Reach beyond English without a translation team per language.
What makes this version different
- Each language carries the full set of 925 concepts, not a sample.
- The newest system here, under active development since June 2026.
- Languages
- 7
- Concepts per language
- 925
- Commits
- 68
Measured 26 September 2026
A funnel refined through many versions
The public site, checkout, onboarding and a referral program that lets members invite others and track rewards.
What it gives you
A path from stranger to paying member that has already been tested and rebuilt, and a referral channel with two years of iteration behind it.
What makes this version different
- The welcome page alone has been rebuilt through six versions, and several checkout variants sit side by side from testing.
- Two distinct kinds of trial (no card, and card on file) are handled on separate, explicit paths, with an internal simulator to test each.
- Site commits
- 1,609
- Referral commits
- 117
- Trial-logic commits
- 269
Measured 26 September 2026
A mobile app
A native app with coaching, goals with check-ins and roadmaps, an explore experience, referrals and subscriptions across 78 screens.
What it gives you
A second way to reach members beyond the web, with the core features already built.
What makes this version different
- Real navigation and logic across the screens, not placeholders; work on test coverage and accessibility is in progress, and its app-store status is still to be confirmed.
- Screens
- 78
- Commits
- 101
- Since
- Nov 2023
Measured 26 September 2026