JH
Jonathan Haber
David Brooks

What are eulogy virtues, and how do you build them according to David Brooks?

Shifting from résumé virtues to the deeper character that outlasts achievement

Short answer

David Brooks distinguishes two sets of virtues: résumé virtues — the skills and achievements that get you hired — and eulogy virtues — the moral qualities like courage, honesty, and loyalty that people mention when you die. His argument is that modern culture relentlessly develops the first set while neglecting the second, and that deliberately cultivating character requires different work: self-examination, wrestling with weakness, and submission to commitments beyond self-interest.

In The Road to Character, David Brooks studies historical figures — Augustine, Montaigne, Samuel Johnson, Dwight Eisenhower — looking for what shaped lasting character. His diagnosis is that we live in a culture saturated with self-promotion and personal branding, optimizing for a résumé nobody reads at a funeral. The eulogy virtues — kindness, courage, honesty, faithfulness — are built differently: through humility about your own limitations, through commitments that cost you something, through the long slow work of confronting your own faults. Below are the core practices his framework implies, each with its mechanism and a candid read on where the evidence is strong and where this is philosophical argument.

The practices (7)

Why it works

Imagining the eulogy forces a values clarification that résumé-style goal-setting cannot reach, because it asks what kind of person you were, not what you accomplished. The gap between the eulogy you draft and the life you’re actually living creates productive dissonance — the same motivational engine that drives values-based approaches in research. Seeing the gap clearly is the beginning of choosing to close it.

How to do it
  1. 1Set 30 minutes. Write the eulogy you would most want given — focus on character and how you treated people, not on résumé achievements.
  2. 2Read it as if you are a mourner who knew you — is it honest, or aspirational?
  3. 3Identify the one character quality mentioned that you most need to develop and name a specific current situation where it is tested.
Evidence
Mechanistic

Regret-minimization and mortality-salience exercises that prompt reflection on what truly matters are associated with shifts in values and priorities in social psychology research, though the "write your own eulogy" format itself is a practitioner exercise without its own trial evidence.

Honest caveat: Terror management research shows mortality salience affects values, but effects are complex — it does not uniformly shift people toward deeper character. The eulogy exercise is a thoughtful application of the idea, not a tested protocol.

Common mistake: Writing the eulogy you think you should want — full of humble-brag achievements dressed as character — rather than digging honestly into how you actually treat people under pressure.
Go deeper on this practice →

Practice this with IX Coach

Reading about a practice changes nothing on its own. IX Coach turns these into a guided, adaptive routine — discerning where you are in real time and walking the practice with you, session after session.

Start with IX Coach →

Related practices