Seek direct contact with beauty, truth, or excellence
Deliberately expose yourself to things of genuine quality — great music, masterful work, natural beauty.
Key takeaways
- What it is: Deliberately expose yourself to things of genuine quality — great music, masterful work, natural beauty.
- Why it works: Maslow identified "B-values" — Being values such as truth, beauty, goodness, and perfection — as the content that most reliably triggered peak experiences in his studies of self-actualizing people. Encountering something of genuine quality forces a kind of cognitive accommodation, a felt sense that the world exceeds your current model of it. This is closely related to awe and is the cognitive mechanism behind the emotional intensity of peak states.
- Evidence: Backed by randomized trials / meta-analyses.
- Avoid: Consuming quality content passively or with multi-tasking, which prevents the cognitive encounter from registering. The accommodation that triggers a peak state requires your full attention on the thing itself.
Why it works
Maslow identified "B-values" — Being values such as truth, beauty, goodness, and perfection — as the content that most reliably triggered peak experiences in his studies of self-actualizing people. Encountering something of genuine quality forces a kind of cognitive accommodation, a felt sense that the world exceeds your current model of it. This is closely related to awe and is the cognitive mechanism behind the emotional intensity of peak states.
How to do it
- 1Schedule one deliberate encounter per week with something of genuinely high quality: a live performance, a great building, a natural landscape.
- 2Approach it without a functional agenda — not for networking, not for content — only for the encounter itself.
- 3After the experience, take two minutes to write one thing it exceeded your expectations on.
What the evidence says
RCT / meta-analysisExposure to awe-inducing stimuli (vastness, excellence, beauty) is associated with positive affect, prosocial behavior, and reduced self-focus in controlled studies.
Honest caveat: The specific "B-values" taxonomy is Maslow’s theoretical framing, not itself tested; the awe-and-well-being effects are what is empirically supported.
- — Stellar et al. (2017), awe and well-being, Emotion
Common mistake
Consuming quality content passively or with multi-tasking, which prevents the cognitive encounter from registering. The accommodation that triggers a peak state requires your full attention on the thing itself.
IX Coach helps you build a recurring quality-encounter ritual into your week and creates a reflection prompt afterward to deepen how the experience lands.
Practice this with IX Coach →